During the 2025 Boston Marathon weekend, Harvard Pilgrim Health Care, a Point32Health company, supported runners and fans through a number of events held throughout the city. As an official sponsor of the Boston Marathon® presented by Bank of America, B.A.A. 10K, Boston Half, and the presenting sponsor of the Boston 5K, we incorporated elements of our brand at each activation to promote health and well-being initiatives. 

Painting the town red, we showed up with a warm-up and recovery area for athletes running the 5K, offered a chance to spin our prize wheel at FanFest, presented by Dick’s Sporting Goods, and offered a spot to create cheer cards and personalized trading cards at the Boston Marathon Expo. Sunday, April 20, was a special day for running fans, as we hosted a panel with Harvard Pilgrim spokeswoman and two-time Boston Marathon winner Joan Benoit Samuelson. We closed out the weekend in the best way – cheering alongside our community at mile 20’s Cheer Zone on Marathon Monday, celebrating every runner, especially our own employee athletes.